Veterinary Marketing

tips for better vet practice

Vet Marketing Content That Your Readers And Search Engines Love

Every move you make can positively contribute to the success of your vet marketing objectives. This means that you should put vet marketing content that readers will follow and include content that is viewed as positive by Google and other good search engines. Getting top quality content that provides real help to the online readers will drive traffic to your company, and search engines will be keen to list the site on the front page – this is probably the best advice in vet marketing, so far.

With content writing, you need to possess these qualities in order to make your efforts valuable. Here are two important things to keep in mind:

a. identify and use the words or phrases that your readers utilize for searching online
b. discover how to create metadata for your vet marketing content (refer to my video later on this topic)

In identifying the words your readers are using for searches, which are the same words to use in creating your vet marketing content, you need the Google Keyword Tool. This is done easily with a Google Adwords account (free), which provides a very helpful insight which I will talk about later.

After you have logged into the Adwords account, make sure to add the words you are keen to use. It is also a good strategy to incorporate the words that your competitors are using into your online content. You need to successfully identify who your online competitors are first. Then you can click “search” in order to have a look at what words Google suggests for you to use as well as related keywords for a particular site.

Expect that the list of keywords for your vet marketing can be a long one so you must filter the suggestions provided by the tool. Then choose those words that get low/medium competition, high traffic (local) and a Cost Per Click (CPC) of more than $3, if you can find them. Why do you choose a $3 CPC? A high CPC means that this keyword is being used by people when a sale is to be carried out. As a business person, you need to ensure you use a quality keyword preferably with all of these features.

Keep away from general keywords such as ‘dog’ or ‘vet’.

So, tick the keywords you consider as applicable for your vet marketing, ‘copy to text’ in order to paste the words into the search box and do another keyword research. However, if you decide to stick with the keywords you have initially gathered, record them into your personal files. This is how to choose search terms that are beneficial for your content creation so that people and search engines will get interested in them.

In the vet marketing article, the main keyword should be in the title, the first and last paragraphs, plus insert secondary or related keywords within the article. The article must also be information, with the proper keywords in the right places. This is attractive for people to read and ideal for search engines as well.

Upload the modified article into your site, and remember to place your metadata which I am discussing in this quick video. It can be tricky to explain why you must do this part, but the video will provide a clear explanation. Every website should have unique data, and not all sites are done in the same way, so request the assistance of your webmaster.

Google has been treating my WordPress sites incredibly well, so that makes this strategy easy to follow. Contact me for more information. Call +61 408 782 620 or email chris@theinternetvets.com and get your vet marketing rolling smoothly.

Talk soon,

Dr Chris

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This entry was posted on May 28, 2013 by in Vet Marketing and tagged , .

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